![]() While the majority of production is own-label products for retailers it is also increasing the market share of its own brands, such as PreVital, Dax, Propesko, and Nutrilove, a trend management expect to continue. ![]() The business has also invested further in single-serve products and the development of new brands. Since then the Company has focused on continued innovation and new product development, geographic expansion, and premiumisation. In 2015, Advent sold the PPF to Pamplona Capital Management, a growth-minded private equity firm with deep sector expertise. In 2011, PPF was sold to Advent International, one of the largest and most experienced global private equity investors, which helped accelerate growth by supporting investment to increase production capacity and bring to market new product innovations such as alupouches and alucups. In 2009, a new CEO and management team was hired, which has been successfully leading the company since then. PPF was created via a series of acquisitions between 20 by Dutch company Provimi, and has had its headquarters in Hungary since 2007. The PPF company culture is characterized by flexibility, cost efficiency, quick problem solving, and high performance. PPF is increasingly becoming the preferred choice to meet retailers’ needs for the most popular products. Our attention to detail, high customer service standards and ability to react to market trends has seen us build relationships with Europe’s top supermarkets, in both Western and Central Europe. Pivotal to the PPF’s success has been our focus on customer service. ![]() The production network is split between “wet” factories producing canned and single-serve pet food products and “dry” factories producing dehydrated pet food products. We have by far the highest service level and quality/price ratio in every market amongst the Private Label producers, achieving the same KPIs as the major global branded market leaders. We provide both a wide range of pet food products as well as extensive experience of managing the pet food category for our retail partners. Currently, we distribute our products to more than 600 customers, including supermarkets, specialist pet shops, and veterinarians across 40 countries. The network enables us to deliver products efficiently to our customers when and where they are demanded. With eleven factories across Europe, PPF is the only market operator with an integrated pan-European production network. PPF is headquartered in Hungary and has operations in ten countries: The Netherlands, Hungary, Czech Republic, Slovakia, Poland, France, Italy, Romania, Sweden, Germany. Partner in Pet Food (PPF) is an innovative, leading European pet food company, producing branded pet food and own-label products for retailers.
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